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Zillow Group Advantage Program Now Live for Builder Customers

The builder incentive program, exclusive to Zillow Group builder customers, launches today with twelve partners.

Jun 14, 2018

SEATTLE, June 14, 2018 /PRNewswire/ -- Starting today, Zillow® Group builder customers — customers of the Promoted Communities and Promoted Homes platforms — can purchase services to improve their listing content at a discounted or pre-negotiated rate from Zillow Group Advantage Program vendors.

With 76 percent of new construction buyers using an online resource in their search, it's more important than ever that builders' listings — often a brand's first impression on buyers — make a lasting impact. But it takes time and money to find, vet and negotiate rates with vendors who can help make new construction listings stand out from the competition, and attract more home shoppers. These services include interactive floor and site plans, apps, 3D renderings, virtual tours, web design, and more.

That's why Zillow developed the Zillow Group Advantage Program. At launch, our builder customers can work with the following vendors across content, CRM, reviews and web development categories at discounted rates: Alpha Vision, Biorev, Chameleon Power, INseARCH Digital Studio, MediaLab, Rendering House, Renoworks, Lasso, Avid Ratings, Builder Designs, O'Neil Interactive, and Rearview Advertising.

"We're continuously looking for ways to bring additional value to our builder partners," said Lucy Wohltman, Vice President, Sales-New Construction, Zillow Group. "With the Zillow Group Advantage Program, we are able to provide builders access to services that will better their listings, and ultimately help them standout from their greatest competition, resale homes."

"At Rendering House we are really excited to be included as a launch partner for the Zillow Group Advantage Program," said John Lee, CEO, Rendering House. "By participating in this program, we are looking forward to connecting with builders who are working to improve their listings to get the attention of consumers."

The Zillow Group Advantage Program is exclusive to Zillow Group builder customers on the Promoted Communities and Promoted Homes platforms. By using participating vendors, builders will enhance their content and differentiate their listings from the competition: resale homes. Builders interested in the program can visit the New Construction Resource Center to learn more. Vendors interested in becoming a Zillow Group Advantage Program vendor can get in touch here.

About Zillow Group

Zillow Group (NASDAQ:Z) (NASDAQ:ZG) houses a portfolio of the largest real estate and home-related brands on mobile and the web, which focus on all stages of the home lifecycle: renting, buying, selling and financing. Zillow Group is committed to empowering consumers with unparalleled data, inspiration and knowledge around homes, and connecting them with great real estate professionals. The Zillow Group portfolio of consumer brands includes real estate and rental marketplaces Zillow®, Trulia®, StreetEasy®, HotPads®, Naked Apartments®,® and Out East®. In addition, Zillow Group provides a comprehensive suite of marketing software and technology solutions to help real estate professionals maximize business opportunities and connect with millions of consumers. The Zillow Instant Offers™ marketplace provides homeowners with the opportunity to receive offers from buyers, including Zillow in some metropolitan areas. When Zillow buys a home, it will make necessary updates and list the home for resale on the open market. The company operates a number of business brands for real estate, rental and mortgage professionals, including Mortech®, dotloop®, Bridge Interactive® and New Home Feed®. The company is headquartered in Seattle.

Zillow, Mortech, Bridge Interactive, StreetEasy, HotPads, Out East and New Home Feed are registered trademarks of Zillow, Inc. Zillow Instant Offers is a trademark of Zillow, Inc. Trulia is a registered trademark of Trulia, LLC. dotloop is a registered trademark of DotLoop, LLC. Naked Apartments is a registered trademark of Naked Apartments, LLC.


SOURCE Zillow Group

For further information: Kelsey Wickman,